I’m currently head of marketing for Qualaroo, a real-time insights tool that helps you gain better insights about your customers. Qualaroo is owned by venture equity group Scaleworks located in my hometown, San Antonio, Texas.
I’ve been head of marketing for SaaS companies since 2014 – Mailgun (2014-2016), Assembla (2016-2017), Qualaroo (2017 – current). I’ve managed the acquisition campaign strategy and planning, paid marketing budget and the revenue numbers following this SaaS metrics model.
Prior to SaaS, I have led digital marketing efforts for web hosting companies Rackspace and PEER 1 (now Cogeco). One of my favorite content pieces my team developed is our One Very Proud video. Watch it here.
I approach marketing with a creative mind but execute with an analytical mind. No matter how beautiful you might think your website is or how good your content is, if your numbers aren’t driving revenue, you have to optimize.
My specializations include: Acquisition campaign strategy and planning, Lead gen, Demand gen, Funnel optimization, Marketing automation, Content and social marketing, Content ideation and creation.
I have experience with tools like: Hubspot, Intercom, Google Analytics, Google Tag Manager, HTML, Salesforce.
To get in contact with me, please connect with me on LinkedIn. https://www.linkedin.com/in/angelabartels/